What information do you collect from me?
Our goal at Noche Blanca is to provide our customers with a positive and personalized shopping experience. Therefore, when you visit the Site, we collect information that may personally identify you when you voluntarily:
- register an account on this Website
- place an order
- enter a contest or sweepstakes
- respond to a survey or communication such as e-mail; or
- engage with another Website feature.
You may choose to create a personal account on our Website, which may require that you disclose certain personally identifiable information for identification, including a unique email address or demographic information (including, for example, ZIP code and age).
Billing and Credit Card Information
In addition, our services comprise, generally, fashion retail and wholesale services. In order to enable payment by you to fulfill your orders, we may collect name, address, telephone number, email address, credit card information, and other billing information. This information will only be shared with third parties who facilitate completion of the purchase transaction, such as by fulfilling orders and processing credit card payments.
We will not disclose your billing and/or credit card information with other third parties unless required by law or a court order, or unless disclosure is required to address an issue implicated by the financial transaction. For instance, if you claim that your billing and/or credit card information was used to make a purchase you did not authorize, details about the transaction may be disclosed to law enforcement and any party we deem necessary to address the matter.
Cookies, Beacons, Local Storage and Other Similar Technologies
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site as well as your device (such as your web browser, IP address, time zone and some of the cookies that are installed on your device, for example). We refer to this automatically-collected information as “Device Information”.
You may choose to have your computer warn you each time a cookie is being sent, or you may even choose to turn off all cookies through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look to your browser Help menu to learn the correct way to modify your cookies. Do note, that if you turn cookies off, you may lose access to many features that make your experience on our website more efficient, and some of our services will not function properly. If you turn cookies off and are unable to place an order online through our website, you may still place orders over the telephone by contacting customer service.
We do not respond to browser-based "do not track" signals.
We may transmit non-personally identifiable website usage information to third parties in order to show you advertising for Fashion Nova when you visit other sites.
Analytics, Log Files and Reading History
We gather certain information automatically and store it in log files. This information may include IP addresses, browser type, operating system and other usage information about the use of our Services, including a history of the pages you view.
We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, including customized recommendations, advertising, to improve marketing, and to track access and use of our Services across the devices that you may use to access our Services.
We have hired third parties to provide us information, reports and analysis about the usage, browsing patterns of our users. They may independently record the type of device and operating system you are using, general location information, as well as events that occur on our Website, such as how often you use our Website.
How is My Information Used?
We use the Order Information that we collect generally to fulfill any orders placed through the Site. This includes processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- Conduct user marketing analyses to improve customer experience
- To perform statistical, demographic and marketing analyses of users of our Services to improve our relationship with our customers by personalizing your site experience where possible, allowing us to deliver the type of content and product offerings in which you are most interested;
- Provide you with information or advertising relating to our products or services.
We may contact you via email, telephone, text, paper mail, or other delivery method regarding the status and/or delivery of any products or services that you may have purchased through this Website.
Visitors to the Website who register an account or engage with other site features, such as marketing programs and “members only” content, will be given a choice whether they would like to be included on our email list and receive e-mail newsletters from us.
If you have opted-in to receive email newsletters from us, you may periodically receive communications including links to and information regarding sales, promotions, sweepstakes, and other information that we believe you may find interesting.
If you have not opted-in to receive email newsletters from us, you will not receive these e-mails.
How to Opt-Out of E-mail List
If you would no longer like to receive email newsletters from us, you can unsubscribe by selecting the unsubscribe link located at the bottom of any of our promotional emails.
How is My Information Stored?
We implement a variety of security measures in an effort to reasonably maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
What Information is Collected Through Technology and by Third-Parties?
As you browse through our website and place orders, we automatically collect and store the following non-personal, or anonymous information about your visit:
- the date and time you access our site;
- the pages you visit on our site;
- if You navigate to our site by clicking a link, the location of that link;
- the technical capabilities of the computer you use to access our site;
- the internet service provider You use to connect to our site (for example "companyX.com" if you have a commercial internet account, or "universityX.edu" if you connect from a university); and
- the IP address (a number automatically assigned to your computer whenever you are surfing the internet) from which you access our site.
We use this information, in the aggregate, to make our website more useful to visitors — to learn about the number of visitors to our site and the types of technology used, to detect operational problems, and to improve the website's overall security.
Which Third-party Persons/Entities is My Personally Identifiable Information Shared With?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term "outside parties" does not include www.nocheblanca.shop. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep your information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.
We may also include links to third party websites on our Website in an attempt to provide you with increased value. These linked websites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including whether a specific link works).
Disclosure by Necessity
We may occasionally access, preserve, and/or disclose personal information as required by law, for example, to comply with a court order or subpoena or we have a good faith belief that such action is necessary to:
- comply with the law or with legal process;
- protect and defend our rights and property;
- protect against misuse or unauthorized use of our Services; or
- protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
Our Site complies with the standards set by the General Data Protection Regulation (GDPR). If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
We are working towards implementing best practices for data protection to meet the GDPR requirements.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
COPPA Compliance. We do not knowingly collect or store any personal information about children under the age of 13.
Questions and Feedback
We welcome your questions, comments, and concerns about privacy. Please feel free to contact us HERE with any comments and/or concerns regarding this policy.